They start off innocently enough with someone helping someone out when typically the help wouldn't be offered. For example, helping your neighbor shovel their driveway. Then that simple act inspires someone who observed that good deed to then do a good deed of their own, and so on and so on.
Watch this commercial and tell me you don't see what I see:
1) Man picks up doll for mother-innocent enough
2) Mother saves coffee from falling (man observes from window)-again, innocent enough
3) Observer picks another man up who fell down (man observes from street)- he wasn't a cripple so I probably wouldn't have helped him up...if it were a woman, definitely.
4) New Observer stops elevator door from closing on woman (Accountant looking dude observes)-nice thing not everyone does
5) Accountant now stops car from hitting motorcycle (bitchy woman looks on)- motorcycles shouldn't be allowed to take up that much of a parking spot, i would have let it hit it.
6) Bitchy Woman stops lazy office guy from falling out of his chair (homely woman observes)-I would have let him fall for the pure comedic factor.
7) Homely woman...STOPS A STACK OF DANGEROUS BOXES FROM CRUSHING A MAN TO DEATH (observed by the kid from the adult version of the Golden Child )-
8) Adult version of the Golden Child then lets a car out in traffic!
HAHAHA ok...So let me get this straight
A) Homely woman would not have saved that man from getting crushed by boxes any other day if she hadn't seen Bitchy woman save the guy from falling out of his chair.
B) Seeing a man almost get crushed to death only to be saved inspires Golden Child to do something extremeley significant and life changing...like let someone out in traffic.
Liberty Mutual thinks this Ad campaign is so good, they've released several commercials like this since 2008.
This one is my favorite (watch it all the way through):
The commercial starts with Wanda Sykes saving a person from walking into oncoming traffic. The commercial ends with WHY Wanda Sykes decided it was a good idea to save this unfortunate soul from walking into traffic. It is because a guy paid someone's parking meter out of the kindness of his heart. Any other day she'd let that fool be crushed by a truck.
Honorable Mention: Unintentional Comedy moment with the two brothers (actual siblings, not just because they are black) playing basketball and the big brother roofs his little brother.
In looking for these videos on YouTube, I actually found spoofs. They were obvious in design, inverting the actual commercials into evil deeds. No other way you could write them actually, but I guess I'm very late to the party on this analysis.
